Productology – Everyday AI E-Book

Make people stop, trust, and buy. Productology: The Psychology of Selling in the AI Generation is Dr. Harriet Rosebud's practical guide to presenting any product or service with sales psychology, editorial design and AI as your daily strategist. Real Rosebud campaigns are the case studies, and every lesson is applied across many industries.

Inside the book

• 14 chapters, from The Decision Before the Purchase to Build Your Sales Psychology Practice
• Stop-the-scroll design, negative space and the Rosebud Fade technique
• Meet Ben: build your own AI strategist, step by step
• Lessons applied to restaurants, boutiques, salons, healthcare, insurance, real estate, nonprofits, coaches and more
• A practical activity, an AI prompt studio and a 3-question quiz in every chapter (42 questions in all)

How you receive it

Instant digital download of an interactive e-book that opens in any web browser on your computer, tablet or phone. Your download link arrives on the order confirmation page and by email.

Want every book? This e-book is included in the NYCBC AI Resource Library membership, with new books added every month.